Alloy Wheels | Auto Body Shop |Madison WI | Auto Color

With professional care, your precision painted alloy wheels can be returned to prime condition after a cast of curb rash.

Just like a car’s finish, your prized alloy wheels take a beating in the Madison WI winter of salt and corrosion. An auto body shop is the place to get your ride back in shape – including putting the sparkle back in your wheels.

The sleek lines of today’s automotive designs are made to show off accessories. Whether it’s a hard-working pickup or the family SUV, vehicles look and perform better with precision wheels. These wheels may be standard issue or custom aftermarket. They may be polished or painted. Surveys show that more than 70% of the vehicles on the road today have painted alloy wheels. Multiply by four and it’s obvious there’s a lot of potential for wheel damage. And, the potholes and corrosives on Wisconsin highways are a real threat.

The Biggest Threat to Alloy Wheels

Seven out of 10 damages to your wheels can be repaired with an expert application of paint. The majority of the damage comes from unplanned and unwelcomed contact with curbs. Parallel parking puts both front and back wheels at risk for scrapes and scratches.

Alloy Wheels | Auto Body Shop | Madison WI | Auto Color

Refurbishing techniques, including a new paint job, can bring your ride’s wheels back to life.

The design of radial tires helps a little as part of the tire profile is over the edge of the wheel. But the flatter the tire profile, the more chance of and wheels getting dinged up. And, not all curbs are created equal. Higher curbs are more likely to cause damage as are those angled toward the wheel.

Your professional body shop will offer several repair, refinishing and paint options for your wheels. Refurbishing techniques are available to bring back wheels in finishes that include:

  • Painted metal
  • Clear coated metal to protect against oxidation
  • Chrome finish
  • Painted silver with very fine metal flakes (imperceptible to the eye)

You Can’t Fix Everything

While there’s a refurbishing technique for almost all of today’s wheels, these measures don’t work on everything that’s available and on the streets. Here’s a look at what your body shop professional isn’t likely to be fixing:

  • Chrome metal wheels with scratches — To put a “new” look on a vehicle with chrome wheels you have to buy new wheels. Chrome is a plating process that cannot be repaired. If you have plastic wheel covers coated to look like chrome, the same is true. You will need a new wheel cover – or a set if you really want them to match.
  • Spun Aluminum wheels — Aluminum must to be returned to its original condition for a repair to be made. High gloss metal can’t be repaired with paint.

 Your Auto Color alloy wheel repair specialists can usually make your scuffed or scraped wheels look as good as new. Most alloy wheel repairs can be done for much, much less than buying a new wheel.

If you need wheels repaired, a body shop or auto body painting in Madison WI, call Auto Color first. Visit either of our two complete auto body shop locations in the Madison WI area – West on Parmenter Road in Middleton and East on Stoughton Road. These auto body shops serve all of Dane County including Verona, Waunakee, Fitchburg, Sauk City, McFarland, Middleton, Monona, Cottage Grove, Sun Prairie and Deforest.

Call Auto Color Middleton at 608-831-9554 or Auto Color East Madison at 608-221-5041, or email us to connect with professionals for deep cleaning, polishing and painting repair for alloy wheels in Madison WI.

West Madison 2610 Parmenter Street Middleton, WI 53562
East Madison 1850 S. Stoughton Road Madison, WI 53716
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